I was responsible for overseeing the Art Direction, creation and design of the above the line out of home campaign for HelloFresh UK (January 2023), featured in London and Edinburgh. ​The objectives were to develop a cohesive look and feel, elevate HelloFresh UK's brand recognition, and produce a visually appealing campaign that effectively creates engagement.

 

The final outputs feature engaging lifestyle photography showcasing delicious food, and a design that highlights the brand's key elements, including its tag line, offer, logo, and color scheme.

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I ensured the campaign's success through extensive user testing, making certain that the design resonated with the target audience and effectively communicated the brand's messaging.