Out of Home Campaign
Art Direction, Design, ATL
I was responsible for overseeing the Art Direction, creation and design of the above the line out of home campaign for HelloFresh UK in January 2023 featured in London and Edinburgh. The objectives were to develop a cohesive look and feel, elevate HelloFresh UK's brand recognition, and produce a visually appealing campaign that effectively creates engagement.
The final outputs feature engaging lifestyle photography showcasing delicious food, and a design that highlights the brand's key elements, including its tag line, offer, logo, and color scheme.
I ensured the campaign's success through extensive user testing, making certain that the design resonated with the target audience and effectively communicated the brand's messaging.