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Vehicle Wrap

Art Direction, Design

I was tasked with increasing brand recognition for HelloFresh in the UK through a branded van wrap campaign. The goal was to create a visually appealing, memorable and impactful design that would grab the attention of consumers and help build brand awareness.


I led the Art Direction and Design aspects of the project and made sure that branding was a key focus, and product, brand's colours, and logo were prominently displayed on the van wraps.

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