Mama by MORI
Art Direction, Branding, Design, Photography
Creative direction for Mama by MORI, a sustainably made collection empowering the motherhood journey, and MORI first approach to maternity clothing.
For this project I created the logo, set the visual guidelines for the collection teaser and launch, and led the Graphic Design. I worked alongside the Photography crew, monitoring the Photography productions from a brand point of view.
I also led the production of the packaging, print design and branding on the apparel.