Art Direction, Branding, Photography 

Mama by MORI

Art direction for Mama by MORI, a sustainably made collection empowering the motherhood journey, and MORI first approach to maternity clothing.

For this project I created the logo, set the design guidelines for the collection launch and led the graphic design.

I worked alongside the photography crew, directing the photography productions from a brand point of view.

I was also involved in the production of the packaging for the collection and prints and branding on the apparel.

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