Creative direction for Mama by MORI product launch campaign, a sustainably made collection empowering the motherhood journey, and MORI's first approach to maternity clothing.

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For this project I created the logo, set the visual guidelines for the collection teaser and launch, and led the Graphic Design. I worked alongside the Photography crew, monitoring the Photography productions from a brand point of view.

 

I also led the production of the packaging, print design and branding on the apparel.