Creative direction for the Mama by MORI product launch campaign: a sustainably made collection designed to support and empower the motherhood journey, marking MORI’s first entry into maternity wear.​

I developed the logo and visual identity, defined the launch framework and led creative direction across all campaign assets. Working in close collaboration with the photography team, I shaped the visual narrative and ensured brand cohesion throughout production.

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I also directed packaging, print and on-garment branding, delivering a cohesive launch ecosystem across every customer touchpoint.