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Art Direction, Design, UX/UI, Packaging, Textile
I worked on the Gruffalo by MORI partnership where I was responsible for art directing a consistent visual for the project, highlighting both brands and CIs.
I handled a variety of tasks, from branding to textile design, packaging, marketing materials, e-commerce experience and UI.
I was involved in every aspect of the project, collaborating closely with the Product team and the Marketing team to bring the partnership vision to life.
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