Concept, Creative Direction, Branding, Design
Product launch campaign for an original piece of digital couture designed by me.
The Chiroptera dress satisfies newness needs for fashion, but doesn’t create fabric waste.
The garment is thought to be worn virtually, on social media platforms and in the metaverse by avatars in games, allowing users to express themselves in gaming and digital environments that are typically more limiting when it comes to clothing options.
MANNEQUIN PHOTO: JANKO FERLIC