Concept, Creative Direction, Branding, Design
Product launch campaign for an original piece of digital couture designed by me.
Challenging fashion's environmental impacts, the Chiroptera dress satisfies newness needs for clothes, but doesn’t create fabric waste.
The garment is thought to be worn virtually, on social media platforms, as NFT in the metaverse, and by avatars in games. It allows users to express themselves in gaming and digital environments that are typically more limiting when it comes to clothing options.
Self-initiated project. / MANNEQUIN PHOTO: JANKO FERLIC